What's with Earth Shoes? It seems most of the comfy shoes are patterned this way - negative heel technology. I've been doing click here and click there to search for these type of shoes and here's what I found in wikipedia.
Earth shoes were an unconventional style of shoe invented in the 1970s in Scandinavia: unlike other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward. The advertisements said that it was like walking on the beach, where one's footprints are this way.
A different firm with the same name is now in existence, and has recently introduced shoes with negative heels in a variety of styles ranging from sandals to running shoes.
Catalina-Sandstone
Lazer K-Blue
Street-Black
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